We're turning Black Friday Blue!
This year, at Pineapple Island, we’re turning Black Friday into Blue Friday!
All the same great discounts that you expect, but we’re also making a charitable donation on your behalf, for every order placed.
Sustainability is at the core of what we do. We're committed to making an impact in the environment and the communities we love. We believe in giving back, so with every purchase during our Blue Friday sale, we'll be donating £1 to Project Seagrass. Your support will help fund conservation, helping to protect the beautiful coastlines.
Seagrass meadows are incredibly productive and biodiverse systems. They’re like a hidden wonder; supporting our fisheries, protecting our coastlines, and helping to lessen the problems of climate change. But they are globally threatened and in the UK alone, we’ve lost up to 92% of our seagrass. The people of this planet need seagrass. Our planet needs seagrass. And in the face of a growing climate emergency and a biodiversity crisis, it is imperative we save our seagrass. Protecting and restoring seagrass meadows contributes to the solutions to many global problems such as food insecurity, water quality, wellbeing, and gender equality, as well as the more well known issues of biodiversity loss and climate change.
From Monday 25 November to Monday 2 December, we’ll be holding our biggest ever sale, with up to 40% off, across our entire website.
Check out some of our top picks in this years Blue Friday sale.
Up to 40% off
The Halawa Bay shell necklace brings a splash of tropical vibes. Made with colourful puka shell beads, this is perfect for adding a pop of coastal charm to any outfit.
A beautifully handmade choker necklace, the Maraja choker features flat glass beads in a mix of earthy tones, fastened with a silver-plated lobster clasp and extendable chain.
Inspired by the natural beauty of Patong Beach, this stone bracelet is the perfect gift for her or him. Featuring frosted aqua and earthy-hued stones, each bead reflects this iconic Thai destination.
Up to 30% off
One of our bestsellers, these handmade freshwater pearl huggie hoop earrings feature delicate pearls and are available in both gold and silver.
Real cowrie shells woven together with silk string in a beautiful cowrie shell choker design, this waterproof necklace is available in three colours.
Designed in partnership with surfer Giada Legati, the Gembira beaded anklet is made with dainty coloured seed beads. It's perfect for adding a pop of colour any time of the year.
Up to 20% off
The Madasari Beach bracelet is made with mother of pearl and real puka shell beads. It’s a great gift for those with a surfer soul.
Our Love is Here bracelets are available in three natural stone colours; Rose Quartz (pink), Moonstone (white) and Turquoise.
Handcrafted in Bali by skilled artisans, our wave ring is a thoughtful gift for the conscious shopper. And Its adjustable design makes it a perfect fit for any finger.
By choosing Pineapple Island, this Blue Friday, you're not just shopping; you're making a positive impact on the planet and its people.
