Since 2008
Our Story
Born from surf trips and salty hair days, Pineapple Island is all about laid-back jewellery made to move with you.
It all began with travel, the ocean, and a love of handmade jewellery found along the way. Bali and Java quickly became our second homes, and the bright beads and coastal craft we discovered there sparked something we had to share.
How it’s made
Most of our jewellery is still knotted, strung, and cast by hand in small workshops in Bali and Java. The rest comes from our RJC-certified partner, who helps us make stainless steel pieces that are waterproof, durable, and ready for anything. Different styles, same spirit.
We keep it simple: jewellery that’s colourful, affordable, and fun to wear. Made for stacking, gifting, or just adding a little sunshine to your day. No fast fashion, no overthinking. Just good vibes in bracelet form.
Where we are now
From our home base in Bournemouth to surf shops in California, Pineapple Island has grown into a global crew. We’ve shared over 200,000 pieces of jewellery and teamed up with 2,000+ stockists, but we still pack every order with the same small-team energy we started with.
“We’re always dreaming up new drops, fresh ideas, and collabs that keep things exciting. Wherever you find us, in a surf shack, a city store, or online, the vibe stays the same: sunshine, freedom, and jewellery that makes you feel like you’re on island time.”
nathan jones - founder of pineapple island
