The Journey of Pineapple Island Jewellery- From Bali with Love

Behind the Scenes: The Heart of Pineapple Island’s Artisan Jewellery

At Pineapple Island, every piece of jewellery tells a story of craftsmanship, people, community, and purpose. At the heart of this story is Usep, our lead artisan based on the vibrant island of Java, Indonesia. Since 2012, Usep has been an integral part of our journey, transforming our designs into beautiful, handcrafted pieces that reflect both tradition and innovation.

🌿 Crafting with Purpose

Usep leads a talented community of artisans who bring our designs to life. The creative process begins in-house, with our UK team drafting initial designs, selecting colour palettes, and intricate details. These concepts are then shared with Usep via WhatsApp, sparking his imagination and inspiring his team. Usep and his skilled artisans work tirelessly to create stunning samples, capturing the essence of our designs. 

🌊 A Studio Rooted in Sustainability

Usep's studio is a hub of creativity and sustainability. In support of our sustainability mission, Usep sources materials at local markets, salvaging discarded treasures such as puka and cowrie shells that would otherwise end up in landfills. Carefully, his team cleans and repurposes these natural materials, transforming them to be used in our jewellery.

The Pineapple Island maker community boasts nearly 1000 independent artisans, each with unique skills and contributing to the creation of our jewellery. From weaving intricate patterns with silk cotton to shaping recycled shells, these artisans bring their expertise and passion to every piece. The number of artisans involved fluctuates with the seasons, ensuring that our production aligns with demand while providing consistent employment opportunities.

💛 Why We Love Working with Usep

Usep embodies the spirit of creativity, craftsmanship, and environmental consciousness that defines our brand. His leadership and dedication have been instrumental in building a community that values both artistry and sustainability. Working with Usep is not just about creating beautiful jewellery; it's about fostering relationships, supporting communities, and making a positive impact.

By upcycling materials and empowering a community of skilled artisans, Pineapple Island is proud to promote sustainable practices and contribute to the economic growth of Java. Usep and his team are more than just makers; they are the heartbeat of our brand, infusing each piece with love, care, and a story worth telling.

Explore our collections and discover the stories woven into each piece. Every item you wear is a testament to the hands that crafted it and the values we uphold.