From Bali to Bournemouth: How Our Jewellery is Made with Love Across 7,834 Miles

At Pineapple Island, every piece of jewellery tells a story, one that spans oceans, cultures, and time zones. While our roots were planted on the sun-kissed beaches of Bali in 2008, our home also includes the vibrant seaside town of Bournemouth, UK. Despite the 7,834 miles between us, we work as one team with a shared passion: to create meaningful, affordable jewellery that celebrates global artistry and the adventurous spirit. 

Our journey began with a simple idea- to share the beauty of handmade surf inspired jewellery with the world. To this day, we proudly work directly with these talented makers through a direct-to-artist model that ensures they are paid fairly for their work and continue to thrive in their communities.

While the artistry begins in Bali, our operations, distribution, and creative direction take place in Nathans seaside home town- Bournemouth. It’s from here that we package and send your orders, connect with our 1500+ global stockists, and continue to grow our community of over 150,000 loyal customers. 🫶

Though we’re separated by continents, collaboration is at the core of everything we do. From daily check-ins with our Bali team to designing new collections, we overcome time zones and distance with purpose and passion staying rooted in that same beach bum lifestyle that first inspired us! 💛

Every bracelet, necklace, and anklet is handcrafted in Indonesia using traditional techniques and materials that reflect the island’s spirit. No two pieces are exactly alike, each carries the fingerprint of the artisan who made it.

So when you wear one of our pieces, you’re not just wearing jewellery- you’re wearing a connection. A collaboration that stretches from artisan hands in Bali to beach-loving hearts in Bournemouth. And we think that’s pretty awesome!

Thank you for being part of our journey 🌍💛