Skip to content


Your cart is empty

our sustainability mission

Welcome to our sustainability hub — where dreams of a brighter future for both people and our beloved planet Earth come to life.

Don't miss our latest collaboration with Surfers Against Sewage — click below to watch the video now!

Surfers Against Sewage Recycled Bracelet - Pineapple Island


At Pineapple Island, we're all about sustainability. It's not just a buzzword for us; it's at the core of what we do. We're committed to making pieces that not only wow our customers but also make a real difference for the environment and the communities we love.

empowering artisans

We celebrate the incredible skill of Balinese artisans who bring our designs to life. We make sure they're paid fairly and create a supportive atmosphere where everyone can thrive. It's our way of giving back to the communities that help create our jewellery.

reducing our footprint

We're really into eco-friendliness, always finding ways to be greener, cut waste, and recycle. By the end of 2024, we want all our packaging to be plastic-free and recyclable. Plus, we're on track to be carbon neutral by closely monitoring our emissions. We're serious about minimising our environmental impact.


We're all about being upfront and honest. We're working hard to map out every step of our products' journey, from the initial idea to the finished product. Our goal is to give our customers all the info they need to make choices that match their values, helping build a better, more sustainable world.

circular economy

We recycle any faulty materials to Macmillan Cancer Support, aiming for every bit to find a new life with makers across the UK. It's our way of contributing to a circular economy and offering a recycling solution for our customers.

“We hope to expand into the fashion world as a mindful brand, recognised for doing things in a conscious and considerate way.”

If you've got any thoughts on how we can be more eco-friendly, just shoot us an email below. We're all ears for suggestions as we figure this out together. We're not perfect, but we're always finding new ways to go green!